Case Study
Belfast Christmas Market
One of Northern Ireland’s most popular festive events, the Belfast Christmas Market was first operated by Market Place in 2004 when Belfast City Council asked Market Place to run a pilot event that hosted 28 stalls in the gardens of the Belfast City Hall. Twenty years later, Market Place are still successfully operating the event, which has grown substantially in size and popularity over the years.
Key Outputs
Turn Key Event Planning and Management
A group of experienced market managers deliver a fully integrated event planning and management service. This includes every aspect of the market's operations, from initial concept development to the on-the-ground logistics. The team handle site planning and build, trader liaison and coordination, health and safety compliance, crowd management, and marketing and communications.
Economic Impact
Generates on average £60.4m in economic revenue for local businesses, hotels, and restaurants.
Increase in Tourism
Attracts over 1 million visitors from across the UK, Ireland, Europe and beyond.
Social Value
Supports local charities by donating Santa’s grotto to one of the Lord Mayors chosen charities for the Charity to operate for the duration of the market.
Supports young, local businesses with our Jolly Big Business Boost competition, awarding them a free chalet for trading at the Christmas Market
Hosts on average 400 pupils at our free education tours of the market
Client Name: Belfast City Council
Supports young, local businesses with our Jolly Big Business Boost competition, awarding them a free chalet for trading at the Christmas Market
Hosts on average 400 pupils at our free education tours of the market
Client Name: Belfast City Council
