Market introduction
The market takes place on the promenade in Morecambe directly adjacent to the iconic Eric Morecambe Statue, one of the most photographed and recognisable landmarks on the Lancashire coastline.
Positioned along the wide seafront promenade overlooking Morecambe Bay, the location offers uninterrupted coastal views stretching across the bay towards the hills of the Lake District on a clear day. The statue itself sits within a busy public square and forms a natural focal point for visitors exploring the town’s waterfront.
This part of the promenade benefits from high pedestrian footfall, particularly from tourists and day visitors who come to see the statue, walk along the seafront, and enjoy the surrounding cafés, attractions and coastal scenery. The area also connects directly to the town centre shopping streets, meaning the site captures both local shoppers and visiting tourists.
The promenade is broad, open and highly visible, providing an attractive and spacious setting for market stalls while allowing visitors to browse against the backdrop of the sea. Its central position along the seafront makes it a natural gathering point for events, entertainment and seasonal markets.
Overall, the location combines strong visitor numbers, a landmark setting, and classic British seaside atmosphere, making it an ideal site for a vibrant market environment.